I help businesses go online
& supercharge their growth.
An AI Head of Product with 14+ years building products and 0-to-1 businesses at consumer internet companies.
Companies that value and invest in exceptional Product Management, scale 10x faster compared to their competition.
I lead product end-to-end: from research, to strategy, to development & launch. I can help you set up & mentor your product team, and scale your business with product-led growth. I have spent 14+ years in the consumer internet industry helping businesses build products from scratch, transform digitally with AI automations, and build a winning go-to-market product strategy.
2X Shopify Awards
{2022, 2023}
E-Commerce Excellence Award
{2024}
Top Performer
{2024}
E-Commerce Thought Leader
{2025}
What I am
accountable
for ▶
I own the responsibility to scale business units, transform ideas into functional systems, and optimize digital experiences globally.
Strategy
Resources, processes and growth formula. I handle strategy at an organization level, streamlining product systems to become an independent, functional and contributing unit.
Leadership
I lead by influence, making sure I help people solve problems with clarity of thought and setting up SMART goals that teams can rally around.
Scaling Teams
I own responsibility to scale product and engineering teams. I oversee creation and management of cross-functional team structures based on the nature of business engagements.
Operational Efficiency
I manage an orchestration of resources and capital that help to bring OPEX and CAPEX efficiency across the business.
Delivery
Individually, I spearhead the delivery of engagements ranging from product research, strategy and development, demanding a user-centered product focus at all times across a diverse set of stakeholders.
Business Growth
Collectively defining measurement of outcomes that impact growth in all functional units, internal and external to partners, is at the core of my functioning.
Selected Work
A collection of Chrome extensions I've authored and high-performing D2C websites I've built and managed.
VoiceHub App
An AI personal secretary that lets you control emails, calendar, Slack, and WhatsApp using voice commands. Delegate tasks and get quick meeting briefs hands-free.
Reply Wizard App
Turn WhatsApp Web chats into faster, clearer conversations with instant voice to text and AI reply suggestions.
Gmail Labels as Tabs
Injects a user-configurable tabs bar into Gmail linked to labels and searches.
Flip & Rotate Ultimate
Flip or rotate any page or element. Includes context menu integration and whitelist support.
Favicon Changer
Customize website favicons with any image, emoji, or color badge to organize tabs.
Bookmarks as Thumbnails
Preview bookmarks as thumbnails similar to Safari's Tab Overview.
VoiceHub App
An AI personal secretary that lets you control emails, calendar, Slack, and WhatsApp using voice commands. Delegate tasks and get quick meeting briefs hands-free.
Reply Wizard App
Turn WhatsApp Web chats into faster, clearer conversations with instant voice to text and AI reply suggestions.
Gmail Labels as Tabs
Injects a user-configurable tabs bar into Gmail linked to labels and searches.
Flip & Rotate Ultimate
Flip or rotate any page or element. Includes context menu integration and whitelist support.
Favicon Changer
Customize website favicons with any image, emoji, or color badge to organize tabs.
Bookmarks as Thumbnails
Preview bookmarks as thumbnails similar to Safari's Tab Overview.
Celebrated for impact
Here's what people I've worked with have to say about the journey.
"Palaniappan is a visionary leader. His strategic insights transformed our entire digital go-to-market approach."
Client A
CEO, E-commerce Brand
"The ability to dissect complex problems and deliver simple, effective solutions is rare. He brings that to the table constantly."
Colleague B
VP of Engineering
"Exceptional product sense combined with sharp business acumen. He scaled our P&L metrics beyond expectations."
Partner C
Founder, D2C Startup
What I can do for you?
Three modes I work in. Pick the one you need, or a mix.
If you are building a product
"We have an idea but no one to own it end to end."
I step in as your product lead. I run strategy, roadmapping, and work directly with your engineering team to ship. No hand-holding required.
Product ManagementIf you are scaling a business
"We have traction but can not figure out how to grow it."
I help you set up the systems, channels, and team structures that compound. Online presence, omnichannel operations, AI automation and go-to-market execution.
Business BuildingIf you need a tool built fast
"We need a specific solution. Not a full engagement."
I build small, focused apps and integrations. Shopify extensions, Chrome tools, AI workflow automations. Scoped, delivered, done.
Passion ProjectsProduct + Systems + AI Orchestration
I understand business systems deeply enough to operationalize AI inside them.
The foundational layer of every AI product I build
The Full E-commerce Journey
Before the click. The click. After the click. I have owned every stage.
- →Go To Market Strategy
- →Growth Strategy
- →Performance Marketing
- →WhatsApp / Email / SMS
- →Affiliate Marketing
- →Blogs & Community
- →UI / UX, Landing Page Design
- →PDP, PLP, Cart Optimisation
- →Customer Journey Mapping
- →Technical SEO & Page Speed
- →Analytics & Dashboarding
- →Fraud Reduction
- →Catalog & Inventory
- →Taxation & Legal Compliance
- →Order Management
- →Logistics
- →Returns, Refunds, Replacements
- →Reviews, Ratings & NPS
- →Omnichannel Customer Care
- →Loyalty & Subscriptions
- →Customer Communications
- →Shipment Tracking & Invoicing
- →Revenue Accounting
Tools & Stack
Let's Team Up.
Whether you have a product strategy challenge, or need someone to lead your technical vision to scale, I'm currently open for new opportunities to build amazing systems.
Say HelloEducation & Alumni
